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How much should a corporate video cost?
A useful production budget starts with the job the video must do—not a camera package or a fixed day rate.
By Arturo Holmes II6 min read
Ideas from the studio
Production thinkingyou can use.
Practical guidance on video strategy, creative production, content planning and making stronger work.
Latest field notes
Find the thinkingbehind stronger work.
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What belongs in a video production brief?
You do not need a finished script. You do need a shared understanding of the audience, the stakes and what success should look like.
By Arturo Holmes II5 min read
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Is Your Business Living in 2016? The Silent Suicide of a Dead Website (and the 2026 Cure)
Are you ignoring the fact that your company's online presence is basically a ghost town?
By Arturo4 min read
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Plan one shoot for a campaign-ready content library
More deliverables do not come from asking the editor for more versions. They come from designing the production around real placements from the start.
By Arturo Holmes II7 min read
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Cheap SEO, Expensive Damage: How Low-Cost, Automated Content Quietly Kills Your Brand Trust
There’s a moment most founders and marketing leaders experience: paid ads become too expensive, and the promise of steady, compounding organic traffic makes SEO sound like the perfect solution.
By Arturo4 min read
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HOW WE COOK UP VIDEO IN DETAIL
Pre-Production Discovery Meeting (UNDERSTANDING THE DISH WE WILL CREATE) In the all-important discovery phase, our aim is to learn as much as we can about your needs and goals as we start to conceptualize your video or video series. We’ll bring together our account, strategy and creative teams and sit down with you to learn […]
By Gradient Pro7 min read
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Understanding Branding Camps: Importance and Key Features
No book can replace the actual experience of managing your own company; however, several lessons are worth learning ahead of time. I often joke with my colleagues that I earned my “street MBA†via the business book section of Amazon.com. You can learn a tremendous amount simply by studying the leaders in your industry that have succeeded before you. The following book recommendations offer a starting point to help guide you through your entrepreneurial journey.
By Gradient Pro2 min read
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10 Best eCommerce SEO Companies to Boost Your Brand
No book can replace the actual experience of managing your own company; however, several lessons are worth learning ahead of time. I often joke with my colleagues that I earned my “street MBA†via the business book section of Amazon.com. You can learn a tremendous amount simply by studying the leaders in your industry that have succeeded before you. The following book recommendations offer a starting point to help guide you through your entrepreneurial journey.
By Gradient Pro2 min read