Explore the Role of Logos in Brand Identity
By Joe Calloway
Becoming a Category of One reveals how extraordinary companies succeed and offers you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best companies’ best practices to set yourself apart from your competitors and turn your business into a market leader.
Jason says: This book was instrumental in helping me identify new markets for Shoutlet. While every one of our competitors began to offer the same functions, we chose a different path. This book is uplifting and insightful. Use it for when you need to find your competitive edge.
Analyze Cracker Barrel's Rebranding Strategy and Logo Change
By Paul Arden
It’s Not How Good You Are; It’s How Good You Want to Be is a handbook to make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem-solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into advertising through easy-to-digest, bite-sized spreads.
Jason says: I’ve made this book a required read for many new employees. My favorite takeaway is that most people don’t realize that their current job could be the one that makes them famous. It teaches you to master your current role through inspirational stories from the late Paul Arden, former Creative Director of one of the world’s leading advertising agencies. Use this book if you are searching for meaning in your current job.
