Client briefing: Start with an initial meeting to understand the client’s vision, mission, values, goals, and target audience.
Market and competitor analysis: Research the client’s industry, identify competitors, and analyze what works and what doesn’t to find opportunities for differentiation.
User research: Deepen the understanding of the target audience’s preferences and psychological peculiarities
Define brand identity: Determine the brand’s purpose, position, personality, and voice.
Create a mood board: Gather visual inspiration to define the brand’s aesthetic and tone.
Brainstorming: Explore different creative concepts and messages.
Sketching and prototyping: Begin sketching ideas and creating rough prototypes before moving to detailed design.
Design core elements: Develop the primary logo, color palette, and typography.
Create mockups: Show how the brand identity will be applied to various touchpoints, such as business cards, social media, and other marketing materials.
Develop additional elements: Design secondary logos, brand marks, patterns, and other necessary visual assets.
Present and refine: Present the concepts to the client and gather feedback for revisions. This is often an iterative process.
Finalize designs: Make final adjustments based on client feedback and get final approval on the designs.
Create brand guidelines: Compile all the approved elements into a comprehensive document that provides clear rules for how the brand should be used to ensure consistency.
Deliver assets: Prepare and deliver all the final design files in the required formats
We aren’t here to just make pretty pictures. We take our client’s goal, budget and deadline and create a video or animation that accomplishes all three.
We know budget is huge when growing a business and we take that to heart, we are extremely resourceful when producing our videos.
At Gradient, we’ve spent over 10 years developing and refining a proven production process that guarantees quality and consistency. 👉 Learn more about it here: The Gradient Process
We are experts in video, but you are an expert in your industry. Every project we take on we dive in with open eyes and ears to learn from you and your team before leading the creative and strategy of video production.
With a proven process, weekly milestones, and constant communication we assure your project is delivered on-time and on budget. No hidden fees either, your budget is locked before we start the production.
Whether it’s making props by hand or finding the most affordable locations, we treat our client’s videos as our own and will do whatever it takes for a successful video.
Every project starts with a discovery meeting where you meet everyone working on your project. From there you will receive weekly updates on your video and it’s milestones as we move through The Gradient Process all the way till we have a finalized video.
Most of our videos range from $10K – $50K, but we can accommodate nearly any budget from $5K to $500K+.
The main factor that determines cost is the concept, which impacts the number of actors, filming days, locations, and post-production needs.
Connect with us to discuss the best budget for your project.
On average, from kickoff to final video, it normally takes about 12-14 weeks, but each project is different and we are flexible if you have a rush project. Need a video in two weeks? What are you doing?!
Each project is unique but at Gradient we have spent the last 15 years creating and refining a process that is proven to assure we create the the best possible videos catered to your needs. You can learn more about our process here: The Gradient Process
We can help with ANYTHING video but our core buckets are Product Videos, Brand/Company Videos, Animations, and Social Media Videos.
The duration of an average painting project varies based on the size and complexity of the space. Typically, a standard room can take 1-2 days, while larger areas or intricate designs.
We are totally open. If you have a great idea bring it to us and we can make it happen. We can collaborate and come up with ideas together or you can lean on our strategy and creative experts to come up with the best video for your goals.
